Posts

Mobile Tech

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            In the digital age, the way Americans get their news has shifted dramatically. This illustrates a major transformation in the communication workplace. According to a Pew Research Center study, more than eight‑in‑ten U.S. adults (86%) now get news from a smartphone, computer, or tablet “often” or “sometimes”.  (Shearer, 2021).  This is now more common than getting news from broadcast television or print sources, marking a clear departure from traditional media formats. I know that personally, I watch news broadcasts through my smartphone and almost never on television, either through podcasts or news channels. This change has reshaped the communication field. Newsrooms and media organizations are no longer focused primarily on print publications or scheduled TV broadcasts. Instead, communicators must produce content optimized for digital devices and platforms. This can include p osting clips from news segments on social m...

The Rise of Short Form Content

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  I found this short whilst scrolling through YouTube shorts late at night. When I came across this video, I thought what a perfect summary of how communication through media evolves, and how over time, we have prioritized short form content. Mobile tech has shifted content creation into short-form vertical videos that aim to capture the viewers attention within the first few seconds. Through mobile apps like Vine, TikTok, and Instagram, we have changed how people interact with media, and this effect is felt across generations. Professional communicators now must be able to blend storytelling and technical skills to capture attention in a saturated media landscape. Over time, the rise of mobile technology has fundamentally shifted content creation toward short-form, vertical video formats designed to capture viewers’ attention within the first few seconds.  The shift toward short-form content did not happen overnight. Platforms like Vine demonstrated that six seconds could be ...

Artificial Intelligence in Professional Communication Roles

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    AI is one of the hottest topics on the internet right now. From environmental risks to stealing art from artists, I understand why many people are not fans. However, there seems to be only an increase in its usage, especially within professional communications.  Over the past decade, AI has become increasingly common in newsrooms , helping journalists stre amline workflows, save time, and produce content more efficiently. But as with any powerful tool, it comes with challenges and drawbacks.      Many communicators need hands-on training to leverage AI effectively without compromising ethics. Journalists are particularly concerned about freedom of speech, transparency, and accountability. Take news recommendation systems, for example: AI can unintentionally reinforce users’ existing beliefs by limiting exposure to diverse perspectives, raising questions about bias and misinformation (Noain-Sánchez, 2022). Ongoing oversight and ethical guidelines are ess...